Tag: miami web developer

No one can deny the fact that Search Engine Optimization (SEO) plays an important role in boosting sales for your online business. But have you heard of the team local SEO. If you haven’t, then it is better get to know about it. Search Engine optimization has grown leaps and bounds and the current trend in SEO is all about localization of SEO. Just think what are the items you purchased this week and when you start thinking most of the items or services you purchased are from your local merchants including a florist, car wash, mobile service and a lot more.

So what is Local SEO all about?

Local Search Engine Optimization (SEO) is all about promoting your business to your local customers to boost your local sales. For small businesses, it is the local sales that amounts to the largest chunk of their sales and hence it is extremely important for their business to show up when a customer performs a local search. Take for example, if you are running a car wash service in South Florida and if a customer searches for “Car Wash service in South Florida”, then your service should get listed in that search if you have implemented local SEO properly.

When it comes to local seo all types of business can make use of it right from a tailor, plumber, a/c mechanic, car mechanic, dentist, doctor, lawyer or any kind of small businesses. The important point is that you need to have a physical address in that area with a shop or a place to sell your service.

Remember most of our purchases are done locally and hence SEO experts are targeting more on getting local results prominent when you search for a product or service. If you notice that even in Google, when you search for a car wash service, the search results page lists some local car wash services on top along with their contact details for your convenience. And that is the reason that every online business need to include a local seo strategy to their business so that they don’t miss out on their local customers.

Generates Traffic

You normally won’t go past the first page in Google and if your business has implemented the best local SEO strategy, then there is every chance that you can get to the first page of the search results. Local SEO is mainly targeted towards customers in your surroundings close to your business and by implementing the right keywords, you can get a lot of traffic towards your website.

Guaranteed Buys

A recent survey has revealed a fact that around fifty percent of the users searching for a store near them will definitely visit the store within the next few days. If you implement the right kind of local SEO strategy and make your store visible to your local audiences, then there is 50% of more chances of in-store visits or online product/service purchases.

Offline Sales

Local SEO strategy is not only meant for boosting online sales but if you implement the right kind of strategy, then you can greatly improve the offline sales to your business as well. So if you are just running a local store without any online presence you still can implement local seo strategy and boost your offline sales and increase in-store visits.

Try Making into the Google Local-3 Pack

Have you noticed when you search for anything in Google that you can see three local services listed on top of the search results with their contact details and directions and website address. That is the local 3 pack in Google and if by any chance you can make it to that top 3, then you have really hit the jackpot for sure. And most of the businesses out there are looking to get into that top 3 as according to a survey that almost around 45-50% of people who do a local search end up choosing any one among the local-3 pack. So if you plan the right way by implementing a proper local SEO policy, then there is every chance you can land in that local 3 pack soon.

How Local SEO Impacts Your Business?

If you are running a local small business and looking to take your business to the next level in boosting sales to your business then better start working towards implementing a local SEO strategy. Because local SEO can you provide you with a lot of benefits as outlined below:

  • Local SEO plays a vital role in having local customers identify your business.
  • Local Seo also allows people to find for specific information they need. Say for example if a customers is looking for a pet-friendly store and if you display that information as part of your SEO strategy then there is every chance you will attract that customer right away.
  • Even if run a business without any online presence, if you implement the right kind of local SEO, then there is every chance you can land your business in the Google’s local-3 pack
  • According to a recent survey, that almost 60-65% of people who do a local search do call up that business to get more details or even pay a visit to make a purchase.
  • Local SEO allows to build a strong relationship with your customers.
  • Helps you increase your customer base and boost sales

Hope now you understand the importance of local SEO and the role it can play in taking your business to the next level. So if you haven’t done any kind of local SEO implementation, then this is the right time that you employ an SEO service company or assign a developer to implement the right kind of local SEO strategy.

It’s a month into the new year and there’s already been official updates, announcements and rollouts in many of the platforms marketers use. Nothing really blindsided the industry so far, since there’s been a gradual shift in many trends and practices, but the top of quarter 1 made many of these changes official. As usual, it’s taking brands and marketers a lot of research and adjustment to ensure that their campaigns stay competitive as the rules and regulations of this game we call marketing continues to evolve. The best way to compete, of course is to stay in touch with the current trends in digital advertising and to sniff out the changes that are still to come. In this ever-changing climate, here’s our forecast for the year ahead.

Display Ads Become Endangered

For anyone who’s been analyzing data closely, this comes as no surprise. Display ads have been on their way out for a while now. They’ve had more and more stack up against them as users have become more savvy, employing ad-blockers to keep their online experience spam free. The ad blocking apps available for all types of browsers have significantly impacted publishers and the brands that advertise, forcing them to try new measures that circumvent ad-blocker software. Some big publishers like Forbes, turn to forceful measures by blocking users who either won’t turn off their ad blockers or who won’t whitelist them in their settings. But this, of course, only really works for publishing giants like Forbes that consumers might just take the extra steps to visit. Still, many consumers stay steadfast in their right to an ad-free experience and take to social media pages and other public forums to digitally tar and feather the sites that force them to choose between not reading the content at all and being granted access, but with the price of being bombarded by all their obnoxious ads.

The result will be a move away from traditional display ads for brands who, rather than fight back against the rise and inevitable victory of ad-blockers, choose to spend their ad dollars on ad formats that won’t have so much against them.

Google Shopping Beats Out Adwords for E-commerce Retailers

The effectiveness of display ads will also drive more e-commerce brands to stop spending on that ad format and move more focus to Google Shopping. For retail brands, the importance of having a properly built out Google Merchant account will become imperative for their products to show up in Google Shopping results. Using Google Adwords for specific products will become more and more irrelevant when compared to Google Shopping. So will organic text + link results. As more consumers continue to choose mobile over desktop, the format of Google Shopping, which includes the clear image of what they’re searching for as well as the price and the link to the product page on the site, serves the mobile user in a way more convenient, seamless way. Leading Google certified marketer and Google Shopping strategist, Jonathan Privat #1 Miami Web Developer, has already advised his e-commerce clients about this shift. “For retail clients, Google Shopping is the #1 place they want to make sure their items are. No one is reading text links and meta descriptions anymore when they’re looking for a bikini or a new pair of sunglasses. A lean marketing campaign for an online retailer in 2019 doesn’t need to focus on what’s getting marginal results. That’s why I’ve already advised all my e-commerce clients to cut to the chase and invest their ad dollars where the most shoppers are.” Based in Miami, Privat works with a variety of national e-commerce brands such as Luminora.com, dama-oficial.com and Cabanadelsol.com.

To get products listed on Google Shopping, the Google Merchant Account will first need to be set up and optimized fully, with all the product attributes filled out in detail and strategically. Whether the products are housed on a Magento, Shopify or Woocommerce, they require to be uploaded into the merchant account via a feed. Bigcommerce was the only platform with an API to be integrated, however Google announced that in March they would do away with the integration due to the introduction of a generated feed link.

Facebook Advertising Gets Stricter and Smarter

In 201, Facebook advertising continues to be a crucial part of any effective social media marketing plan as it has been in years past. This year, marketers can expect the platform to develop on an even deeper level than ever before. Based on it’s powerhouse of data collected from ads, it has become extremely granular in it’s targeting options, allowing marketers to spend more wisely on audiences that actually yield conversions. On the other hand, to support its self-proclaimed integrity to the user experience, it will continue to slow down organic branded reach and funnel any company looking to get eyeballs on their content towards spending on advertising.

This year, not just any content will fly. Recently, Facebook’s changes to its algorithm pointed to more quality control in branded content and encouraging more live video content than static images. This is in line with what has already been observed: a 135% increase in reach for video content than for static images. The algorithm updates also works against any click-baiting in posts to reduce cheap attempts at racking up engagements. Lastly, Facebook also announced it wouldn’t allow publishers and creators to use its branded content tool to promote content they weren’t involved in creating.

Facebook Catalog Becomes More Prominent

Facebook’s native shopping catalog is another area that will see more growth and emphasis, likely becoming another staple in e-commerce retailers’ marketing presence checklist. The added perk when it comes to users finding products while on Facebook is the ability for the specific product to follow the user around while still on the social media site. Yes, retargeting facebook ads also do that, but the ads you create manually are stuck to showing whichever product that was chosen for that ad, which may or not be the specific product your potential customer is interested in. With Facebook Catalog, you can use the product inventory uploaded to it with multiple ad types and formats, including dynamic ads and the collection ad format. Facebook Catalog will allow the exact product the consumer was already looking at to follow them around.

Marketers put more Emphasis on Actionable Insight

In 2019, marketers will seek to continue leaning out their budgets, zeroing in on exactly what works. More informed decisions come with better data collection, so there will be even more focus than ever on quality insight and predictive analytics. This means doing business without conversion tracking in place, such as pixels and a properly built out Google Analytics account means doing business blind. The more a marketer can do on the backend of a site to ensure all these tools are in place, the more efficient the marketing campaigns and budgets will be. This means marketers who can crossover into developer mode become more valuable to brands looking for razor sharp analytics to fuel their next move.

2019 has a lot in store for marketers as trends continue to evolve, but as always, it’s all about those brands that can roll with the punches and adjust. The ones who can get ahead of the trends are always the brands who will continue to stick around for the next round of updates and developments.

Hi, I’m Jonathan Privat, an excitable freelance front-end and back-end Miami Web Developer. I live with an intense passion for web development, marketing and social media. On the better days, I wake up, hit the gym, grab a cold lemonade, and set up in my office, digging into a Shopify app, setting up a WordPress backend, or building an professional e-commerce site using Magento or BigCommerce. I also play nicely with Search Engine Optimization, Google Adwords Optimization, Google Shopping Optimization Feed and find it absolutely essential to work with tools like Google Analytics, Photoshop, Google Webmaster Tools, MOZ and more.

miami web developer in the Huffington Post

As a Miami Web Developer and marketing analyst, I was featured in many publications. One of my favorite one is “The Connoisseurs of The Internet” written by the Huffington Post.

I should also mention that I’ve done my fair share of building custom WordPress sites, building 100+ WordPress websites from scratch. All of the sites I build are fully manageable by the Client; this means everything from images, text, and custom content types.

Outside of my passion for work, my life’s affinity comes in two forms: music and my family. You can listen to some of my music on any music app using my artistic name “Jony Privat”.

The Connoisseurs of The Internet

Such is the case of Miami-based and self-made influencer Jony Privat who has recently endorsed the famous but probably forgotten Old Spice brand by refreshing with his own image. Privat is also a digital application and website developer with multiple certifications as well as an EDM Producer (Electronic Dance Music) which gives him an extra edge over other Influencers since music is a great and powerful connector within Millennials, which represent a huge chunk of Privat’s legion of over half a million followers on Twitter.